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EMU Australia's main competitor for ugg boots in the Australian market is Luda Productions, which holds approximately 75% market share in Australia. The main competing brands in EMU's overseas markets are UGG Australia , manufactured by Deckers Outdoor Corporation, and Bearpaw , which produce similar sheepskin products and hold over 95% market ...
The brand was founded by Tom Romeo in 2001 with the purpose of, according to its website, redefining casual footwear by utilizing sheepskin to create comfortable and stylish footwear. In one of the most competitive footwear market segments, with UGG Australia and EMU Australia as main competitors for producing sheepskin footwear, Bearpaw has ...
Noteworthy manufacturers in Australia and New Zealand are EMU Australia, Uggs-N-Rugs and Ugg Australia. [10] While Deckers is often referred to as the leading manufacturer of the footwear style outside Australia, [11] Deckers refers to its boots as the "UGG-brand" boot, and associates it with a "California lifestyle". [12]
A pair of UGG boots from the United States where the name is trademarked A pair of Ugg boots made in Australia where the name is generic. The Lanham Act is the primary statute governing federal trademark law in the United States; [8] however, as it only applies to "commerce which may lawfully be regulated by Congress", [9] it does not address terms that are used in foreign countries.
UGG was founded in California in 1978 [5] by Australian surfer Brian Smith and Doug Jensen. Smith was living in Santa Monica, California, after studying at UCLA's Anderson School of Management. [6] Smith and Jensen first applied to be the United States distributors for the Western Australian sheepskin boot manufacturer Country Leather.
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