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McLuhan was born on July 21, 1911, in Edmonton, Alberta, and was named "Marshall" from his maternal grandmother's surname.His brother, Maurice, was born two years later. His parents were both also born in Canada: his mother, Elsie Naomi (née Hall), was a Baptist school teacher who later became an actress; and his father, Herbert Ernest McLuhan, was a Methodist with a real-estate business in ...
While some critics have taken issue with McLuhan's writing style and mode of argument, McLuhan himself urged readers to think of his work as "probes" or "mosaics" offering a toolkit approach to thinking about the media. His eclectic writing style has also been praised for its postmodern sensibilities [22] and suitability for virtual space. [23]
This biography uses many stylistic writing techniques to make both Marshall McLuhan and his ideas relatable to the reader of this biography. The biography follows McLuhan's life from his youth in Winnipeg, through his schooling at Cambridge, and to his founding of the Media Studies program at the University of Toronto.
The Gutenberg Galaxy: The Making of Typographic Man is a 1962 book by Marshall McLuhan, in which he analyzes the effects of mass media, especially the printing press, on European culture and human consciousness.
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]
The Mechanical Bride: Folklore of Industrial Man (1951) [1] is a study of popular culture by Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts. [ 2 ] Like his later 1962 book The Gutenberg Galaxy , The Mechanical Bride is unique and composed of a number of short essays that can be read in any order – what he ...
One theme of professor and author Jeffrey Bilbro’s writing is to help his readers make sense of the messy cultural nooks we find ourselves in, whether that be as students in the higher education ...
The Canadian philosopher Marshall McLuhan (1911–1980) primarily presented his ideas about written language in The Gutenberg Galaxy (1962). Therein, McLuhan argued that the invention and spread of the printing press , and the shift from oral tradition to written culture that it spurred, fundamentally changed the nature of human society.