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Comp cards have been around for many years as the essential marketing tool for a model and are likely to retain this standing because they are an inexpensive way to effectively and professionally showcase a model's ability. Composite cards are used on three major levels – they are used by models, agents and the agent's client.
Comp cards are one of the cornerstones of a model's “marketing materials”. They are about 5½×8” and printed on both sides. Almost all comp cards are in color but may include black-and-white images. A model may have four to five images on the comp card and at least one of these images will be a head shot. [4]
A go-see is an appointment for a model to meet with a client for consideration for future work. Like an open call, it is not for a specific job, but unlike an open call, the model is being specifically requested or sent. [4] A dry call is where models mail unsolicited comp cards to an agency. While this may work with smaller agencies, larger ...
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Agents promote talent to the buyers, submitting talent who have the appropriate age, race, sex, look, talent, etc. that the buyer is seeking for his/her project. Usually, an agent submits the actor's head shot or the model's composite card or portfolio to the buyer. After the buyer has made choices, the agent then arranges an audition (or, for ...
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