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Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands. It usually entails raising prices during periods of peak demand and lowering prices during ...
Dynamic pricing is when ticket prices are increased on primary selling sites – such as Ticketmaster – based on demand. ... based on demand. In the case of the recent Oasis ticket sales ...
Value-based pricing is a fundamental business activity and is the process of developing product strategies and pricing them properly to establish the product within the market. This is a key concept for a relatively new product within the market, because without the correct price, there would be no sale.
Yield management (YM) [4] has become part of mainstream business theory and practice over the last fifteen to twenty years. Whether an emerging discipline or a new management science (it has been called both), yield management is a set of yield maximization strategies and tactics to improve the profitability of certain businesses.
Movie theater giant Cinemark is testing the use of data and analytics to develop new ways of handling ticket prices. “We do believe that there’s an opportunity on the pricing side. We look at ...
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As of 2016, ticket resale was Ticketmaster's fastest growing business. [48] In 2022, Ticketmaster was experimenting with a demand-based, dynamic pricing which would vary the ticket price based upon demand. The new system is touted to give artists a higher share of the revenues that would otherwise be coming through resale ticket sales. [49]
UPDATED: The U.K.’s Competition and Markets Authority (CMA) has formally opened an investigation into Ticketmaster’s compliance with consumer protection law in relation to the sale of Oasis ...