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  2. Business Proposal - Wikipedia

    en.wikipedia.org/wiki/Business_Proposal

    Business Proposal (Korean: 사내맞선) is a South Korean romantic comedy television series based on the webtoon of the same title written by HaeHwa and illustrated by Narak. Directed by Park Seon-ho and written by Han Seol-hee and Hong Bo-hee, it stars Ahn Hyo-seop , Kim Se-jeong , Kim Min-kyu , and Seol In-ah .

  3. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    Commercials are aired on television around a message thanking all the "moms". In addition, each of their products is associated with the brand "PG" in advertisements for products. A recent example of brand architecture in action [6] is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the ...

  4. Umbrella brand - Wikipedia

    en.wikipedia.org/wiki/Umbrella_brand

    A suggestive parent brand name communicates the benefits of the product category. A dual branding strategy addresses the problem of using only one brand name for a new product launch. After the successful launch of the first new product by a parent brand, marketers are able to launch other new products under other sub-brand names in the future ...

  5. J.Crew - Wikipedia

    en.wikipedia.org/wiki/J.Crew

    The brand Clifford & Wills was sold to Spiegel. in 2000 with the intent to boost sales. [8] In 2004, J.Crew bought the rights to the brand Madewell, a defunct workwear manufacturer founded in 1937, and used the name from 2006 onwards as "a modern-day interpretation", targeted at younger women than their main brand. [14] [15] [16]

  6. Tapestry, Inc. - Wikipedia

    en.wikipedia.org/wiki/Tapestry,_Inc.

    It is based in New York City and is the parent company of three major brands: Coach New York, Kate Spade New York and Stuart Weitzman. Originally named Coach, Inc., the business changed its name to Tapestry on October 31, 2017. [4]

  7. Wyndham Hotels & Resorts - Wikipedia

    en.wikipedia.org/wiki/Wyndham_Hotels_&_Resorts

    The Wyndham hotel brand was created in 1981 in Dallas, Texas, by Trammell Crow, the president of Trammell Crow Company. [7] Business journalist Wyndham Robertson, who wrote a profile of Crow for Fortune magazine in the early 1970s, claimed that the hotel chain was named for her, saying, "He loved my name. I never got him to admit that he named ...

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