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At the end of the advertisement, the Most Interesting Man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, "I don't always drink beer. But when I do, I prefer Dos Equis." Each commercial ends with him stating the signature sign-off: "Stay thirsty, my friends." [10]
The beer brewing industry itself spent more than $770 million on television ads and $15 million on radio ads in 2000 (Center for Science in the Public Interest, 2002). Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing significantly affect youth decisions to drink.
About HEINEKEN: HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken ® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment ...
In 2005, in markets outside of the United States, he starred in a Heineken beer commercial with Jennifer Aniston. [1] [2] In 2005, Smith appeared on the reality television competition series The Amazing Race 7 with his brother, Greg. The two were involved in a car accident during the sixth leg that injured their cameraman. They were then ...
The only thing more hyped up than the biggest football game of the year are the commercials that air during it. While the title of the "best" Super Bowl ad is often hotly debated the day after the ...
Heineken 0.0 launched globally in 2017 before making its way to U.S. markets in January 2019 -- but based on the growing demand for low-alcohol beverages, Heineken 0.0 is on track to be a top ...
In 2018, The Tennors' song "Another Scorcher," written and produced by George "Clive" Murphy (aka Clive Tennors), was featured in a commercial for Heineken Light beer. The commercial depicted a bartender sliding a bottle of Heineken Light beer to a light-skinned woman, passing several men and women of color along the way. As the beer reached ...
An AI-generated commercial for a fake beer brand, created by production company Private Island, goes viral for being creepy and nightmare-inducing.