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A rhetorical situation is an event that consists of an issue, an audience, and a set of constraints. A rhetorical situation arises from a given context or exigence. An article by Lloyd Bitzer introduced the model of the rhetorical situation in 1968, which was later challenged and modified by Richard E. Vatz (1973) and Scott Consigny (1974).
This concept is deeply rooted in rhetorical theory and is a fundamental aspect of effective communication across various disciplines, including literature, public speaking, and academic writing. Rhetorical stance is the position or perspective that a writer or speaker adopts to convey a message to an audience. [1]
Bitzer's Rhetorical Situation is an extremely influential concept in the field of rhetoric, and is still taught in college classrooms today. Marilyn Young has characterized him as "one of the most respected rhetoricians of the latter half of the twentieth century."
Rhetorical criticism serves several purposes. For one, it hopes to help form or improve public taste. It helps educate audiences and develops them into better judges of rhetorical situations by reinforcing ideas of value, morality, and suitability. Rhetorical criticism can thus contribute to the audience's understanding of themselves and society.
Rhetorical situation – a term made popular by Lloyd Bitzer; it describes the scenario that contains a speech act, including the considerations (purpose, audience, author/speaker, constraints to name a few) that play a role in how the act is produced and perceived by its audience; the counterargument regarding Bitzer's situation-rhetoric ...
Aristotle argues that voice should be used to most accurately represent the given situation as exemplified by poets. [1]: III.1:3–4 Chapter 2 Highlights aretê, which is defined as virtue or excellence. When applied to rhetoric, aretê means natural rather than forced or artificial. [1]:
Vatz argued there that the "Myth" perspective was the appropriate rhetorical approach to the study of persuasion. In contrast, the perspective offered in "The Rhetorical Situation" was anathema to the academic status of rhetorical study, as it implied that situations caused the production of rhetoric rather than high-ethos rhetoricians' choices ...
The rhetorical situation is a concept important for understanding rhetorical approaches to genre and the creation of new genres. [5] Campaign speeches are an example of how rhetorical situations recur, producing sedimented genres.