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Boss's Day began in 1958 when a State Farm employee registered the holiday with the U.S. Chamber of Commerce, according to Time and Date. She designated Oct. 16 because it was her father's birthday.
Four years later, in 1962, Illinois Governor Otto Kerner backed Haroski's registration and officially proclaimed the day. [3] [non-primary source needed] Hallmark Cards did not offer a Boss' Day card for sale until 1979. [4] [non-primary source needed] It increased the size of its National Boss' Day line by 28 percent in 2007. [5]
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As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by a Hallmark in-house artist, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
In the United Kingdom, an estimated one billion pounds are spent on greeting cards every year, with the average person sending 55 cards annually. [19] In the United States, approximately 6.5 billion greeting cards are bought each year, at a total cost of more than US$7 billion. [1] A counter card in the U.S. typically sells for $2 to $4. [1]
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The name comes from Hallmark Cards, a privately owned American company, that benefits from such manufactured events through sales of greeting cards and other items. Holidays that have been referred to as "Hallmark holidays"