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Palmgreen et al. conducted an investigation in 1985 that provides support for a process model of uses and gratifications based upon an expectancy-value approach. [24] Results of the study supported the hypothesis that gratifications obtained are strongly related to the beliefs about media attributes but are not related to evaluations of those ...
The concept of parasocial interaction became increasingly attractive to mass communication scholars as more active views of the audience emerged in the second half of the 20th century—especially uses and gratification theory—and numerous empirical studies have utilized the idea to explore PSI’s antecedents, correlates, and consequences.
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...
Retrieved from "https://en.wikipedia.org/w/index.php?title=Uses_and_gratifications&oldid=304732696"
3.Uses and Gratifications Model 4.History of Theory-Stages-Development 5.Research Examples-New Media-other interesting applications of the theory in research across psychology to motivation theory 6.Theory criticism 7.See Also (links within Wikipedia and elsewhere on the web) 8.References. Wikisyzygy 16:19, 11 November 2012 (UTC)
Theories such as the Uses and Gratifications Theory, Social Learning Theory, and Cultivation theory offer insights into how individuals learn from media, how media shapes people’s perceptions of reality, and how media satisfies individuals' needs. Research influences what content is produced, what content is consumed, and how media is used to ...
When lu is paired with lotuses, it is represents the Confucian ideal of what an uncorrupted official is; it can also have the meaning as "recurring success on the path to career" where Lu is the path and the official gratification and the lotus represents the "recurring" characteristic.