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  2. Google AdSense - Wikipedia

    en.wikipedia.org/wiki/Google_Adsense

    In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, [21] a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original ...

  3. YouTube Select - Wikipedia

    en.wikipedia.org/wiki/YouTube_Select

    YouTube Select, formerly Google Preferred, is a program offered by YouTube, a subsidiary of Google, that allows advertisers to pay to place their ads on high-performing videos on its site. [1] The program divides YouTube's most popular channels among 18- to 34-year-olds, comprising the most popular 5% of content on the site, into twelve ...

  4. Google has a surprise moneymaker: people are paying for ... - AOL

    www.aol.com/finance/google-surprise-moneymaker...

    Next is YouTube Premium, previously called YouTube Red, that allows individuals to watch YouTube videos ad-free for $13.99 per month, and pays 55% of this to content owners who are being viewed by ...

  5. Advertising revenue - Wikipedia

    en.wikipedia.org/wiki/Advertising_revenue

    The company's digital advertising revenue figures were approximated at around $39.92 billion U.S. in 2018. Google and Facebook are reported to control just under 60% of the U.S. online marketing space. [8] A significant part of Google's online advertising platform is Google AdSense, which allows websites to display Google-driven advertisements ...

  6. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads can be integrated with Google Analytics 4 (GA4), [38] which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices. [39] Google Ads introduced enhanced conversions to make conversion measurement more accurate. [40]

  7. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

  8. History of YouTube - Wikipedia

    en.wikipedia.org/wiki/History_of_YouTube

    In December 2007, YouTube launched the Partner Program, which allows channels that meet certain metrics (currently 1000 subscribers and 4000 public watch hours in the past year) [54] to run ads on their videos and earn money doing so. [33]

  9. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    In online advertising, if a website sells banner ads for a $20 CPM, that means it costs $20 to show the banner on 1000 page views. While the Super Bowl has the highest per-spot ad cost in the United States, it also has the most television viewers annually. Consequently, its CPM may be comparable to a less expensive spot aired during standard ...

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