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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
Name Definition Example Setting as a form of symbolism or allegory: The setting is both the time and geographic location within a narrative or within a work of fiction; sometimes, storytellers use the setting as a way to represent deeper ideas, reflect characters' emotions, or encourage the audience to make certain connections that add complexity to how the story may be interpreted.
Writing a story means weaving all of the elements of fiction together. When it is done right, weaving dialogue, narrative, and action can create a beautiful tapestry. [ 6 ] A scene top-heavy with action can feel unreal because it is likely that characters doing something—anything at all—would be talking during the activity.
Narration is the use of a written or spoken commentary to convey a story to an audience. [1] Narration is conveyed by a narrator: a specific person, or unspecified literary voice, developed by the creator of the story to deliver information to the audience, particularly about the plot: the series of events.
Illustration of the hero's journey. In narratology and comparative mythology, the hero's quest or hero's journey, also known as the monomyth, is the common template of stories that involve a hero who goes on an adventure, is victorious in a decisive crisis, and comes home changed or transformed.
Hypsos – great or worthy writing, sometimes called sublime; Longinus's theme in On the Sublime. Hysteron proteron – a rhetorical device in which the first key word of the idea refers to something that happens temporally later than the second key word; the goal is to call attention to the more important idea by placing it first.
Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .
An exemplification essay is characterized by a generalization and relevant, representative, and believable examples including anecdotes. Writers need to consider their subject, determine their purpose, consider their audience, decide on specific examples, and arrange all the parts together when writing an exemplification essay. [18]