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  2. How social media transformed the way companies sell us products

    www.aol.com/social-media-transformed-way...

    The business of influence is big money. Influencer Marketing Hub estimated that companies spent $21.1 billion on influencer partnerships in 2023, up over 1,000% since 2016. The type of influencer ...

  3. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  4. Influencer - Wikipedia

    en.wikipedia.org/wiki/Social_media_influencer

    Social media influencers can use their fame to promote products or experiences to their followers, as a method of providing credibility to products. [65] Influencers can also expand their source of revenue by creating their own products or merchandise to sell. [66] By doing this, and by using their platform to promote their products to an ...

  5. 'De-influencing' is going viral. What does this mean for the ...

    www.aol.com/news/influencing-going-viral-does...

    As a result, 95% of brands have turned to social media influencers to promote their products. "You know (an influencer) is anyone who's an opinion leader online.

  6. Livestream shopping - Wikipedia

    en.wikipedia.org/wiki/Livestream_shopping

    Livestream shopping (also known as live video shopping) is used by brands to promote and sell products through livestreams on digital platforms, [1] often in collaboration with influencers. The aim is to provide consumers with an immersive and interactive experience, allowing them to ask questions and buy products during the livestream. [1]

  7. How do influencers make money? And how much? She'll tell you

    www.aol.com/news/exactly-influencers-money-much...

    Meet Lynette Adkins. She's part of a new crop of creators focusing their content on the how-to of the business: making money from an online following.

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