Search results
Results from the WOW.Com Content Network
In marketing, the whole product concept is the third iteration of a model originally developed by Philip Kotler, a professor at the Kellogg School of Management at Northwestern University. In his book entitled “ Marketing Management ” Kotler drew attention to the fact that consumers purchase more than the core product itself.
A commonly used example of this is the invention, growth and production of the personal computer with respect to the United States. The model applies to labor-saving and capital-using products that (at least at first) cater to high-income groups. In the new product stage, the product is produced and consumed in the US; no export trade occurs.
A product concept is a description of a product or service, at an early stage in the product lifecycle. [1] It is generated before any detailed design work is undertaken and takes into consideration market analysis , customer experience , product features, product cost , strategic fit , and product architecture .
Product Design Process: The product design process is a set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine ...
For example, some customers prefer high-tech products, while others prefer the basic model of a product and will be dissatisfied if a product has too many extra features. [1] Examples: In a callcenter, using a lot of jargon, using excessive pleasantries, or using excessive scripts while talking to customers might be off-putting for them.
In the product concept phase, managers generate ideas for new products by identifying certain problems that consumers face or various customers needs. [4] For example, a small computer retailer may see the need to create a computer repair division for the products it sells.
In this context, a strawman can take the form of an outline, [13] a set of charts, a presentation, or a paper. The ‘Straw Man’ also fits in neatly with the concept of iterative design, repeating and re-drafting to improve an initial concept or design. If anything is built, often, it may not end up in the final product.
A prototype is an early sample, model, or release of a product built to test a concept or process. [1] It is a term used in a variety of contexts, including semantics, design, electronics, and software programming. A prototype is generally used to evaluate a new design to enhance precision by system analysts and users.