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The campaign centers on the eponymous "Man Your Man Could Smell Like", played by actor Isaiah Mustafa (Old Spice refers to him as "Old Spice Man") addressing the viewer in confident, rapid-fire monologues which promote the benefit of using Old Spice products. While reciting the monologues, Mustafa progresses through various activities ...
Grover is a blue Muppet character on the PBS/HBO children's television show Sesame Street. Self-described as lovable, cute, and furry, he is a blue monster who rarely uses contractions when he speaks or sings. Grover was originally performed by Frank Oz from his earliest appearances.
Three months after its release, the video on Old Spice's YouTube channel had received 11.6 million views and 53,000 likes on YouTube. [4] On September 14, 2015, a complementary video titled "Make a Smellmitment: Behind The Scenes" [ 5 ] was uploaded on Old Spice's YouTube channel featuring Crews and Mustafa discussing the new campaign.
This, according to Old Spice, is the first time a consumer-packaged brand (CPG) has a custom-promoted chatbot on the platform. An AI Randomizer helps the bot interact with users.
Old Spice and Netflix have been working for about six months “on getting the tone just right,” he said, and making sure the entire effort will seem “authentic” to fans of the series.
First, it's hard to miss the towering layers of spice cake, whipped pumpkin and cream cheese filling, crunchy gingersnap cookies, and whipped cream. Second, it's hard to resist eating them, too ...
Isaiah Amir Mustafa (born February 11, 1974) [1] is an American actor and former American football wide receiver. [2] Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".
Tom Kuntz (born July 7, 1972) is an American director and filmmaker who is most known for his television commercials [1] and music videos, which either have colorful settings, time-lapse photography or wildly eccentric humans.