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In June 2023, McDonald's announced the release by changing their profile picture on social media platforms TikTok, Twitter, and Instagram to a picture of Grimace looking at the Grimace Shake. [ 1 ] [ ‡ 1 ] To accompany the release of the meal, McDonald's released a Game Boy -themed browser game , Grimace's Birthday , developed by Krool Toys ...
Grimace's Birthday was commissioned by Wieden+Kennedy on behalf of McDonald's and produced and directed by Brooklyn-based studio Krool Toys, founded by Tia Chinai and Stefan Cohen. [3] The game was released as a promotional tool to coincide with the release of the Grimace Shake and the limited-edition Grimace Birthday Meal.
Grimace's "birthday", which is celebrated on June 12, has come and gone, but his milkshake still remains unseen. Last year, McDonald's introduced the Grimace Shake for the character's birthday.
Most recently, McDonald’s brought the Grimace Shake to Australia for a limited time starting in early October. It’s available a la carte or as part of a Grimace Meal that comes with fries (320 ...
On June 12, 2023, McDonald’s launched the vanilla and berry-flavored Grimace Birthday Shake with a rollout that depicted the voluptuous violet vamp in a bevy of birthday party scenes.
A year ago, McDonald's had one of the biggest celebrations of all time when it held a month-long celebration for Grimace's birthday. The birthday party included a special Grimace shake that took ...
McDonald's worked with Krool Toys to develop Grimace's Birthday, a platformer inspired by early 2000s-style browser games. [13] Tariq Hassan, chief marketing and customer experience officer at McDonald's, [14] stated that "Grimace is the perfect lovable icon to have McDonald's meet our fans at the intersection of nostalgia and culture." [4]
On June 28, the McDonald's TikTok account wrote in a caption of a video of Grimace covering his eyes with his hands, "woww lots of peoplee r tryingg the grimace shake."
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