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The video triggered a backlash from American conservatives, including singer Kid Rock, who helped instigate a boycott against Bud Light and Anheuser-Busch more broadly. [ 4 ] [ 6 ] [ 7 ] Proponents of the boycott described the sponsorship as "political" because it involved a transgender woman who had previously advocated for transgender rights ...
In a video response, the singer took an assault rifle to an array of Bud Light products and had some choice words for the brand. Some bars throughout the country may begin setting Bud Light ...
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
Last quarter, its North America volumes dropped 17.1% year over year, largely due to a marketing campaign with transgender influencer Dylan Mulvaney that sparked a widespread boycott of Bud Light.
John Hoogenakker (/ ˈ h oʊ ɡ ə n æ k ər /) [1] is an American stage, screen and commercial actor. On stage, he has been in a number of plays in the Chicago and Milwaukee area. He played the Bud Light King in Bud Light's Dilly Dilly television commercials.
What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash and boycotts rocking brands like Anheuser-Busch, Target, Kohl's ...
It became a catchphrase and resulted in increased sales, the production of further Bud Light ads broadcast during the American football playoffs and Super Bowl LII, and the popularizing of the phrase the "Pit of Misery" as well as characters such as the Bud Light King and the Bud Knight.
However, not every Bud Light drinker appreciated the company’s inclusiveness. Right-wing politicians and celebrities, alike, called for a boycott of Anheuser-Busch brands, including Bud Light.