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Cadbury Buttons are flat, circular, button-shaped chocolate pieces in small packs that were first sold by Cadbury in the United Kingdom in 1960. [1] They are sold in Australia, New Zealand, Canada, Ireland and the UK. [2] They are available in Cadbury's Dairy Milk and white chocolate. Giant versions of the buttons have also been produced. [3]
Cadbury's launched the new product in 1999, with the tag line The people magnet in a campaign designed by TBWA GGT Simons Palmer, and with sponsorship of Coronation Street, with the whole campaign costing £4.8 million. [4] [2] [5] In 2002, the product name was just shorten to Heroes in a campaign managed by TWBA. [3]
Each chocolate company produces these at Christmas time and they are often filling the spaces near supermarket checkouts. In the 1960s and 1970s the selection box took on a more commercialized approach with games printed on the reverse of the boxes such as snakes and ladders , adding to the desirability of each brand's selection box offering.
The Cadbury World Christmas dinner is made purely of chocolate and includes a handmade turkey, 13 pigs in blankets, 12 roast potatoes, 11 parsnips, nine carrots, six brussels sprouts, a vegetarian ...
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Cadbury Limited is the second largest confectionery company globally after Mars, Incorporated [1] and is a subsidiary of American company Mondelēz International.Cadbury products are widely distributed and are sold in many countries, the main markets being the United Kingdom and Isle of Man, Ireland, Canada, India, Australia, New Zealand, South Africa and the United States.
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Milk chocolate is 51% carbohydrates, 38% fat, 8% protein, and 2% water (table). In a reference amount of 100 grams (3.5 oz), milk chocolate supplies 565 calories of food energy, and is a rich source (20% or more of the Daily Value, DV) of vitamin B12 (31% DV), riboflavin (25% DV), and dietary minerals, such as phosphorus (30% DV) (table