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Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States.
Short and to the point, this 30-second ad is like a master class in demonstration advertising. To showcase the strength of their locks, a man shoots a bullet at one of Master Lock's locks.
For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the ...
The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash , but was subsequently expanded to include other products, following its success.
The second is the process of TV advertising delivery and ... the conventional 30-second commercials on ... implication of the use in advertising; for example Iggy ...
A thirty-second commercial at Super Bowl I in 1967 cost $37,500. [21] By contrast, Super Bowl XLVI set what was then a record for the price of a Super Bowl advertisement, selling 58 spots (including those longer than 30 seconds) during the game, generating $75 million for NBC; the most expensive advertisement sold for $5.84 million. [22]
A few 30-second ad spots were reportedly sold for a record $8 million. Interest surrounding the costs of these ads was at an all-time high this year, Google reported.
The commercial ends with the AMC Theatres logo and the tagline "We make movies better". Throughout the ad, Kidman wears a gray-blue suit with shiny silver pinstripes. The 30 and 15-second versions change the films Kidman watches on the screen, including Spider-Man: Into the Spider-Verse (2018) and A Star is Born (2018).