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Joseph Revson [1] (brother) Charles Haskell Revson (October 11, 1906 – August 24, 1975) was an American businessman and philanthropist. He was best known as a pioneering figure in the American cosmetics industry as the person who created the first pigment-based nail polish and founded and managed Revlon through five decades.
In 1950, Revlon introduced a red lipstick and nail enamel called "Where's the Fire?", and later used "Fire and Ice" ads. One of the world's first supermodels, Dorian Leigh, starred in some of Revlon's most memorable advertisements of all time. In 1946, Dorian was covered in purple flowers and wrapped in a pale purple sheet for "Ultra Violet."
Revlon first signed a deal to sponsor Cowan's brainchild for 13 weeks with the right to withdraw when they expired. [2] The $64,000 Question premiered June 7, 1955 on CBS-TV, sponsored by cosmetics maker Revlon and originating from the start live from CBS-TV Studio 52 in New York (later the disco-theater Studio 54).
The ultimate works-for-all lipstick is down to $26 a pop (was $34). Buy now before it sells out again. This magic Givenchy lipstick 'turns into the perfect shade for your lips' — and it's on sale
On September 7, 2016, Revlon completed its acquisition of Elizabeth Arden. At the time of the merger, it was expected that E. Scott Beattie would join Revlon, Inc.’s board of directors as non-executive vice chairman and serve as a senior advisor to Fabian Garcia, Revlon's president and chief executive officer.
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