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  2. Customer attrition - Wikipedia

    en.wikipedia.org/wiki/Customer_attrition

    Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.. Companies often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the cost of retaining an existing customer is far less than the cost of acquiring a new one. [1]

  3. Churn rate - Wikipedia

    en.wikipedia.org/wiki/Churn_rate

    Churn rate, when applied to a customer base, is the proportion of contractual customers or subscribers who leave a supplier during a given period. It may indicate of customer dissatisfaction, cheaper and/or better offers from the competition, more successful sales and/or marketing by the competition, or reasons having to do with the customer ...

  4. India Today - Wikipedia

    en.wikipedia.org/wiki/India_Today

    India Today is a weekly Indian English-language news magazine published by Living Media India Limited. [3] [4] It is the most widely circulated magazine in India, with a readership of close to 8 million. [5] In 2014, India Today launched a new online opinion-orientated site called the DailyO. [6]

  5. List of advertising campaigns causing controversy in India

    en.wikipedia.org/wiki/List_of_advertising...

    This list is incomplete; you can help by adding missing items. (August 2023) This is a list of controversial advertisements in India and Indian community. 2015

  6. AXN (Indian TV channel) - Wikipedia

    en.wikipedia.org/wiki/AXN_(Indian_TV_channel)

    To further its mission of diversification, the channel forged a multi-year deal with CBS Studios in July 2014, acquiring exclusive broadcast rights to the network's shows in India. [5] The acquisition of the critically acclaimed Hulu original series The Handmaid's Tale for first airing in India also helped greatly in attracting more viewers for ...

  7. Zero Defects - Wikipedia

    en.wikipedia.org/wiki/Zero_Defects

    Companies typically focus on inspection to ensure that defective product doesn't reach the customer. But this is both costly and still lets nonconformances through. [ 15 ] Prevention, in the form of "pledging ourselves to make a constant conscious effort to do our jobs right the first time", is the only way to guarantee zero defects.

  8. India Today (TV channel) - Wikipedia

    en.wikipedia.org/wiki/India_Today_(TV_channel)

    India Today is a 24-hour English language television news channel based in Noida, Uttar Pradesh that carries news, current affairs and business programming in India. The channel is owned by TV Today Network Ltd , which is a part of Living Media .

  9. Service recovery paradox - Wikipedia

    en.wikipedia.org/wiki/Service_recovery_paradox

    A customer's trust in a firm leads to that individual thinking that the firm will provide quality service, which results in the firm gaining a loyal customer. [15] Even in the case of service failures, which decrease customer trust, firms can provide recovery efforts to increase trust and re-gain loyalty.