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These volunteers made up the technical crews for all of their pledge drives and auction programming, as well as other occasional live broadcasts. In 2006, KQED Inc. and the KTEH Foundation agreed to merge to form Northern California Public Broadcasting. [2] As a result of the merger, KCAH changed its call letters to KQET on August 12, 2007.
While the station still came a little short, it did show that the general public cared to keep KQED on the air. Since then, the auction became a fund-raising tool for many public television stations, though its usage waned in recent years in favor of increased usage of special pledge drives throughout the year. [5]
PBS and American Public Television (formerly Eastern Educational Television Network) distribute television programs to a nationwide system of independently owned and operated television stations (some having the term "PBS" in their branding) supported largely by state and federal governments as well as viewer support (including from pledge ...
A pledge drive is an extended period of fundraising activities, generally used by public broadcasting stations to increase contributions. The term " pledge " originates from the promise that a contributor makes to send in funding at regular intervals for a certain amount of time.
PBS is funded by a combination of member station dues, the Corporation for Public Broadcasting, pledge drives, and donations from both private foundations and individual citizens. All proposed funding for programming is subject to a set of standards to ensure the program is free of influence from the funding source. [16]
American Public Television (APT) is an American nonprofit organization and syndicator of programming for public television stations in the United States. It distributes public television programs nationwide for PBS member stations and independent educational stations, as well as the Create and World television networks.
Since 53% to 60% of public television's revenues come from private membership donations and grants, [2] most stations solicit individual donations by methods including fundraising, pledge drives, or telethons which can disrupt regularly scheduled programming.
There are no interruptions for advertisements (though like most public television programs, there are "corporate image" advertisements at the beginning and end of each broadcast, as well as barker interruptions asking viewers to donate to their local PBS member station or member network during locally produced pledge drives, which are replaced ...