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YouTube usually relies on channels’ audience size for relevance in search results, but my channel, one of the largest in this space, was superseded by videos that had literally zero views.
Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions. Opinion leadership comes from the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. [1]
The study also uncovered an influence process that Lazarsfeld called "opinion leadership." He concluded that there is a multistep flow of information from the mass media to persons who serve as opinion leaders which then is passed on to the general public. He called this communication process the "two-step flow of communication". [15]
The multi-step flow theory also states opinion leaders are affected more by “elite media” than run-of-the-mill, mass media. This is evident by political opinion leaders receiving their information from unconventional sources such as The Huffington Post, instead of Fox News or MSNBC. According to the multi-step flow theory, opinion leaders ...
In today’s social media world, those who make the most noise are the ones who often win in politics. Silence is no longer golden. But in our noisy world, the noise can become overwhelming.
The media would do well to prominently address issues of concern along with featuring resources that support and encourage viewers to participate in our democracy by voting.
In addition to hosting podcasts and creating YouTube videos, Cohen has been a speaker at Netroots Nation, [14] Collision [15] and Web Summit in Lisbon. [6] He had been an occasional contributor to The Huffington Post prior to launching his show. [10] Cohen has worked for the left-wing website Occupy Democrats as a writer [16] and on-camera host ...
As the US election nears, it’s not a stretch to think most world leaders would be rooting for Joe Biden — and they should come right out and say it, argues Arick Wierson.