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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. List of HTTP status codes - Wikipedia

   en.wikipedia.org/wiki/List_of_HTTP_status_codes

   The RFC specifies this code should be returned by teapots requested to brew coffee. [18] This HTTP status is used as an Easter egg in some websites, such as Google.com's "I'm a teapot" easter egg. [19] [20] [21] Sometimes, this status code is also used as a response to a blocked request, instead of the more appropriate 403 Forbidden. [22] [23]

4. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

5. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Keyword research and analysis involve three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search ...

6. Joost de Valk - Wikipedia

   en.wikipedia.org/wiki/Joost_de_Valk

   On WordPress, the De Valk SEO software has been downloaded five million times. Michael David, the author of WordPress Search Engine Optimization (2015), referred to it as "the granddaddy of all SEO plugins". [12] In January 2019 De Valk stepped down as CEO to become Chief Product Officer for Yoast and began working for WordPress in marketing. [13]

7. Website promotion - Wikipedia

   en.wikipedia.org/wiki/Website_promotion

   Website promotion is a process used by webmasters to improve content and increase exposure of a website to bring more visitors. [ 1 ] : 210 Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed.

8. nofollow - Wikipedia

   en.wikipedia.org/wiki/Nofollow

   Search engine optimization professionals started using the nofollow attribute to control the flow of PageRank within a website, but Google has since corrected this error, and any link with a nofollow attribute decreases the PageRank that the page can pass on. This practice is known as "PageRank sculpting".

9. Cloaking - Wikipedia

   en.wikipedia.org/wiki/Cloaking

   Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.