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The Broadcast Advertising Standards Board Of Finance (BASBOF) collects a voluntary levy on advertising costs, typically 0.1% on display advertising costs (e.g. 0.1% of the cost of placing a television advertisement). BASBOF passes the funds on to the ASA anonymously to ensure that the ASA are unaware of who has contributed to its funding.
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The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
The CAP, alongside ASA, is primarily responsible for the constant revising and updating of the UK Code of Non-Broadcast Advertising, Direct Marketing, and Sales Promotion . [ 3 ] [ 4 ] CAP also provides training and advice for advertisers to help them understand the Code, [ 5 ] including offering free advice to companies on whether their ad ...
The Advertising Standards Board of Finance (ASBOF) [1] collects a voluntary levy on advertising costs to fund the Advertising Standards Authority (ASA). [where?] Typically, the levy is 0.1% on non-broadcast costs (e.g. 0.1% of the cost of placing a newspaper advertisement), and 0.2% of the cost of a Mailsort contract.
Printable version; In other projects Wikidata item; Appearance. move to sidebar hide. Advertising Standards Authority may refer to: Advertising Standards Bureau ...
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Advertising Pays 4, published in 2016, focused on the export value and global impact of UK advertising. It revealed that the UK’s balance of payments for advertising-related services is £1.6 billion, second only to the United States in the world and five times the second highest in Europe, France. [22] Advertising Pays 7, published in 2019 ...