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Open Happiness was a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign. [1] It was developed by the Wieden + Kennedy creative agency.
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2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola) 2011 – Open Happiness; 2013 – Stappa la felicità (Open Happiness) 2016 – Taste The Feeling;
Coca-Cola Happiness Trucks will also be rolling into town at a series of dancing and activity events across the country. The interactive vehicles will inspire people to get on their feet and move ...
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Pages in category "Promotional campaigns by Coca-Cola" The following 21 pages are in this category, out of 21 total. This list may not reflect recent changes .
In the early 2010s, The “Share a Coke” campaign replaced the traditional Coca-Cola logo with common names, encouraging consumers to find and share a Coke with friends, family, and even strangers.
Marketing analysts have noted Coca-Cola's strategy of marrying the idea of happiness and universal love of the product illustrated by the song. [ 20 ] [ 21 ] The commercial has continued receiving accolades; in 2000, Channel 4 and The Sunday Times ranked the advertising jingle 16th in the 100 Greatest TV Ads while in 2005, ITV ranked the ...