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Further success came from the marketing technique of giving away free cookbooks in which every recipe called for Crisco. By the mid-20th-century, home cooks often substituted Crisco for butter in baked goods, such as was the case in this orange cake recipe. Crisco vegetable oil was introduced in 1960.
Also known as “Big Red,” this cookbook was a national bestseller, becoming the most popular non-fiction book of the year. [5] Between 1951 and 1958, the second edition sold 732,004 copies. The book featured step-by-step photographs to accompany the instructions and many of the recipes recommended the use of various pre-packaged foods.
The Essential New York Times Cookbook is a cookbook published by W. W. Norton & Company and authored by former The New York Times food editor Amanda Hesser. [1] The book was originally published in October 2010 and contains over 1,400 recipes from the past 150 years in The New York Times (as of 2010), all of which were tested by Hesser and her assistant, Merrill Stubbs, prior to the book's ...
The Compleat Housewife; or, Accomplish'd Gentlewoman's Companion is a cookery book written by Eliza Smith and first published in London in 1727. It became popular, running through 18 editions in fifty years. It was the first cookery book to be published in the Thirteen Colonies of America: it was printed in Williamsburg, Virginia, in 1742.
The Virginia House-Wife was first published in 1824; it was republished at least nineteen times before the outbreak of the Civil War. [1] The book was 225 pages long, included nearly 500 recipes, [2] and resulted from Randolph's "practical experience as keeper of a large establishment, and perhaps in the hope of further augmenting the family income."
Rombauer had 3,000 copies printed by A.C. Clayton, a company which had printed labels for fancy St. Louis shoe companies and for Listerine mouthwash, but never a book. Beginning in 1936, the book was published by a commercial printing house, the Bobbs-Merrill Company. With nine editions, Joy of Cooking is considered the most popular American ...
A book by Megan Elias (2008), published by the University of Pennsylvania Press, devoted 9 pages to analyzing the book and its place in American culture, contending that "Laurel's Kitchen was as much a lifestyle guide as it was a cookbook" (p. 153). [2] A scholarly review stated that Elias "gives the renowned countercultural cookbook Laurel’s ...
During his 35 years as a journalist, Wolf has written or edited more than 60 books including The Cooks' Catalogue, which Time described as "the definitive book on cooking equipment." [ 4 ] From 1979 to 1982, he wrote a weekly column syndicated by The Washington Post and in 2000 was a regular contributor to the online publication Salon.com. [ 5 ]