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[49] [48] Sunglasses make up 42% of the global eyewear market as of 2020. They protect the eyes from sun damage and conjunctivitis, but are also sold as fashion accessories, with many consumers opting to have a number of sunglasses for different occasions. [48] EssilorLuxottica controls a dominant portion of the eyewear retail market.
Luxottica was founded in Agordo by Leonardo Del Vecchio in 1961 as a sunglasses manufacturer selling and branding under its own name. Del Vecchio quickly acquired numerous businesses in the pursuit of vertical integration, buying distribution companies rapidly and signing its first designer licensing agreement with Giorgio Armani .
Many glasses manufactured during this period tended to imitate popular metal eyeglass styles, with significantly thinner frames and vertically smaller lenses. The popularization of 1960s styles by the television show Mad Men led to horn-rimmed frames produced in the 2010s being more traditional, with large lenses and thick, heavy frames.
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