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Puzzled, the girls look around and notice an elderly man swim into sight. Realising the ordinary jeans belong to the old man, they run off and watch from behind a tree as the Levi's Jeans owner, fully clothed, walks to his horse. The ad ends with the message, "In 1873, Levi's Jeans only came shrink-to-fit". [5] [7] The advert was highly praised ...
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
In 1962, Levi Strauss introduced their own pre-shrunk jeans (Lee and Wrangler jeans had already long been pre-shrunk); these did not shrink further after purchase, allowing the consumer to purchase a correctly fitting size. Pre-shrink is most common in jeans nowadays. [31] These jeans were known as the 505 regular fit jeans.
Early Northern soul fashion included strong elements of the classic mod style, such as button-down Ben Sherman shirts, blazers with centre vents and unusual numbers of buttons, trickers and brogue shoes and shrink-to-fit Levi's jeans. [74] [page needed] Some non-mod items, such as bowling shirts, were also popular. Later, Northern soul dancers ...
The aim of the process is a cloth which does not shrink significantly during production, cutting, ironing, sewing, or especially, by wearing and washing the finished clothes. Cloth and articles made from it may be labelled to have a specific shrink-proof value (if pre-shrunk), e.g., of under 1%.
But your height can change with age, and it's no myth — you shrink with time. Yep, age-related height loss is a typical part of getting older.
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