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  2. List of style guides - Wikipedia

    en.wikipedia.org/wiki/List_of_style_guides

    Microsoft Writing Style Guide, published online by Microsoft Corporation. [21] Provides a style standard for technical documentation including use of terminology, conventions, procedure, design treatments, and punctuation and grammar usage. Before 2018, Microsoft published a book, the Microsoft Manual of Style for Technical Publications.

  3. Corporate identity - Wikipedia

    en.wikipedia.org/wiki/Corporate_identity

    A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...

  4. Wikipedia:Manual of Style - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Manual_of_style

    The {} template and its variants support all ISO 639 language codes, correctly identifying the language and automatically italicizing for you. Please use these templates rather than just manually italicizing non-English material. (See WP:Manual of Style/Accessibility § Other languages for more information.)

  5. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...

  6. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Being the first rubber cement brand in the Philippines, eventually used to refer to any brand of rubber contact cement. [194] See also Rugby boy, a collective term for destitute youths known for their use of rubber cement as an inhalant. Saran wrap Cling-film: S. C. Johnson & Son

  7. Style guide - Wikipedia

    en.wikipedia.org/wiki/Style_guide

    A style guide is a set of standards for the writing, formatting, and design of documents. [1] A book-length style guide is often called a style manual or a manual of style (MoS or MOS).

  8. Wikipedia : Manual of Style/Trademarks

    en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/...

    Do not capitalize the word the in a trademark (see WP:Manual of Style/Capital letters § Institutions, and § Capitalization of The) regardless how the name is styled in logos and the like, except at the beginning of a sentence. [c] Titles of published works do have an initial The capitalized; bands and the like do not. Rarely, an exception may ...

  9. Brand ambassador - Wikipedia

    en.wikipedia.org/wiki/Brand_ambassador

    If a brand ambassador chooses to represent the company and/or its brands, the individual should do so in a transparent way." [17] Self-branding is an effective way to help new businesses save the hassle of hiring brand ambassadors, training them and then realizing they are not good enough for the company. In addition, it is an effective tool in ...