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A letter of thanks from Richard Nixon to Elvis Presley. A letter of thanks or thank-you letter is a letter that is used when one person/party wishes to express appreciation to another. Personal thank-you letters are sometimes hand-written in cases in which the addressee is a friend, acquaintance or relative.
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Customer service may be provided in person (e.g. sales / service representative), or by automated means, [11] such as kiosks, websites, and apps. An advantage of automation is that it can provide service 24 hours a day which can complement face-to-face customer service. [ 12 ]
Customer delight means surprising a customer by exceeding their expectations and thus creating a positive emotional reaction. This emotional reaction leads to word of mouth . Customer delight directly affects the sales and profitability of a company, as it helps to distinguish the company and its products and services from the competition .
"The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge, John Wanamaker and Marshall Field. They advocated that customer complaints should be treated seriously so that customers do ...
In February last year, AT&T faced a nationwide wireless service disruption that lasted more than 12 hours, blocking over 92 million calls and preventing over 25,000 attempts to contact the 911 ...