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  2. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  4. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...

  5. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    For example, in the year 2014, PPC(AdWords) or online advertising contributed approximately US$45 billion of the total US$66 billion of Google's annual revenue [18] In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft's Bing began to be the search engine that Yahoo used to provide its search results. [19]

  6. 5 Business Growth Strategies for Financial Advisors - AOL

    www.aol.com/finance/5-business-growth-strategies...

    Search engine optimization (SEO) Digital ads. Advisors can also market offline through direct mail, billboards, print ads or in-person events such as seminars or workshops. Look at your marketing ...

  7. Siteimprove - Wikipedia

    en.wikipedia.org/wiki/Siteimprove

    Siteimprove is a multinational Software-as-a-Service (SaaS) company that creates cloud-based tools and services for website governance and optimization. Siteimprove was founded in 2003, is headquartered in Copenhagen, Denmark, and actively operates in numerous countries including Austria, Australia, Canada, Denmark, England, Finland, France, Germany, Italy, Japan, The Netherlands, Norway ...

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