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Lidl (German pronunciation: LEE-dəl) is a German international discount retailer chain [3] that operates over 12,000 stores, present in every member state of the European Union, Serbia, Switzerland, the United Kingdom and the United States. [4]
Kaufland ([ˈkaʊ̯flant]) is a German hypermarket chain, part of the Schwarz Gruppe which also owns Lidl.The hypermarket directly translates to English as "buy-land." It opened its first store in 1984 in Neckarsulm and quickly expanded to become a major chain in what was formerly West Germany.
The business was founded in 1930 by Josef Schwarz (1903–1977), father of Dieter Schwarz. [3] It is headquartered in Neckarsulm, Baden-Württemberg, Germany.The Schwarz Group is an international trading company with 500,000 employees and operates over 12,900 stores (in 2021) across 33 countries.
The German supermarket chain is gearing up to open as many as 600 U.S. locations -- and it has the power to cripple Whole Foods and Trader Joe's.
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After his father died in 1977, he took control of the discount chain. He became CEO and expanded the business outside of Germany. [2] Soon afterwards, Schwarz bought the naming rights for Lidl from an unrelated person named Ludwig Lidl, a former schoolteacher, in order to side-step a legal battle with the co-owner A. Lidl. [3] [failed verification]
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The Lidl Austria GmbH [a] is a subsidiary of Lidl Stiftung & Co. KG, part of the Schwarz Group. [1] Lidl Austria's core assortment includes groceries, with a focus on over 2000 products, many of which are sourced locally from Austria. The company emphasizes a wide range of fresh and packaged food products. [2]