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Herbert Alexander Simon (June 15, 1916 – February 9, 2001) was an American scholar whose work influenced the fields of computer science, economics, and cognitive psychology. His primary research interest was decision-making within organizations and he is best known for the theories of " bounded rationality " and " satisficing ".
The term satisficing, a portmanteau of satisfy and suffice, [2] was introduced by Herbert A. Simon in 1956, [3] [4] although the concept was first posited in his 1947 book Administrative Behavior. [5] [6] Simon used satisficing to explain the behavior of decision makers under circumstances in which an optimal solution cannot be determined. He ...
A Primer on Decision Making: How Decisions Happen. New York: The Free Press. ISBN 978-0-02-920035-3. Simon, Herbert (1957). "A Behavioral Model of Rational Choice", in Models of Man, Social and Rational: Mathematical Essays on Rational Human Behavior in a Social Setting. New York: Wiley. March, James G. & Simon, Herbert (1958). Organizations ...
Administrative Behavior: a Study of Decision-Making Processes in Administrative Organization is a book written by Herbert A. Simon (1916–2001). It asserts that "decision-making is the heart of administration, and that the vocabulary of administrative theory must be derived from the logic and psychology of human choice", and it attempts to describe administrative organizations "in a way that ...
The economist and cognitive psychologist Herbert A. Simon introduced the concept of heuristics in the 1950s, suggesting there were limitations to rational decision making. In the 1970s, psychologists Amos Tversky and Daniel Kahneman added to the field with their research on cognitive bias .
In cognitive neuroscience, decision-making refers to the cognitive process of evaluating a number of possibilities and selecting the most appropriate thereof in order to further a specific goal or task. This faculty is a fundamental component of executive functions, although recent studies show that a complex brain network is involved including ...
After arguing in favor of the development of unified theories of cognition, Newell puts forward a list of constraints to any unified theory, in that a theory should explain how a mind does the following: Behave flexibly as a function of the environment; Exhibit adaptive (rational, goal-oriented) behavior; Operate in real time
The illusion that a phenomenon one has noticed only recently is itself recent. Often used to refer to linguistic phenomena; the illusion that a word or language usage that one has noticed only recently is an innovation when it is, in fact, long-established (see also frequency illusion).