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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
In 2012, Frare told Life that David's father Bill Kirby expressed the family's feelings on the use of the picture by United Colors of Benetton when he told Frare, "Listen, Therese. Benetton didn't use us, or exploit us. We used them. Because of them, your photo was seen all over the world, and that's exactly what David wanted." [8]
In January 2013, O'Shaughnessy was cast in the UK's United Colors of Benetton ad campaign. [15] In 2014, O'Shaughnessy appeared in an episode of the detective drama Suspects, playing "Wakim Ahmed". [16] In 2016, O'Shaughnessy had his first feature as a lead role in Joseph A Adesunloye's White Colour Black. [17]
This led to a flurry of ad campaigns for Louis Vuitton, Roberto Cavalli, Gap, Swarovski, United Colors of Benetton, and Yves St. Laurent. With multiple bookings being a rare accomplishment, particularly for a new face, Style.com the online home of Vogue and W magazine, declared her one of the top ten models to watch for the fall 2006 season. [9]
Carlo Benetton (26 December 1943 – 10 July 2018) was an Italian billionaire businessman. He was one of the co-founders of Benetton Group, the Italian fashion brand. In May 2015, Forbes estimated the net worth of Carlo Benetton and each of his three siblings at US$2.9 billion. [1] He had four children and was living in Treviso, Italy. [1]
Gilberto Benetton (19 June 1941 – 22 October 2018) [1] was an Italian billionaire businessman, one of Europe's most influential industrialists. [2] He was a co-founder of Benetton Group, the Italian fashion brand which he started and ran with his three siblings. [2] In October 2018, Forbes estimated the net worth of Gilberto Benetton, and ...
Manager Ron Tom decided the three girls were to be a trio, likening their different appearances to the United Colors of Benetton campaign. [4] Originally dubbed the Sugababies, the group's name was tweaked to Sugababes when they were signed by London Records to give the group a more mature image. [5]