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In 1972, Arm & Hammer launched an advertising campaign promoting the idea that a box of baking soda in the refrigerator could control odors. [4] The campaign is considered a classic of marketing, leading within a year to more than half of American refrigerators containing a box of baking soda. [5] [6] This claim has often been repeated since then.
They used the Arm & Hammer trademark (hammer-wielding arm of Vulcan the god of fire) [9] from the Vulcan Spice Mills company, which was owned by one of Church's sons. [10] [11] [12] They used the well recognized trademark to sell the Arm & Hammer Baking Soda product for hundreds of uses in cooking and cleaning and marketed it worldwide. [9] [13]
Their partnership had begun in 1846 with the two founders selling sodium bicarbonate (also known as baking soda) that they refined in Dwight's kitchen. [2] The Arm & Hammer name and logo, which dates back to the 1860s, [3] is often incorrectly claimed to have originated with tycoon Armand Hammer. Hammer was so often asked about the Church ...
Arm and hammer is a symbol of industry, and the god Vulcan. Arm and hammer may also refer to: Arm & Hammer, brand of baking soda products; Arm & Hammer Park, formerly Mercer County Waterfront Park, in Trenton, New Jersey, USA; Armnhmr, electronic music duo that did a remix of "Closer" (The Chainsmokers song)
However, the Arm & Hammer company's brand name did not originate with Armand Hammer. It was in use 31 years before Hammer was born. [102] While Hammer and Occidental said that the Church & Dwight investment was a coincidence, Hammer acknowledged previously trying to buy the Arm & Hammer brand as a result of often being asked about it. [103] [104]
English: Kingfisher by John Henry Hintermeister, used in an Arm & Hammer baking soda add. Date: 30 October 1908: Source: Worth Point: Author:
The Church and Dwight Company, producer of Arm & Hammer baking soda, which used material from the Solvay process, built a production facility nearby. Solvay Cable Road in 1910. The Hazard family invested in an affiliated business, the Semet-Solvay Company, formed in 1895.
Cupcakes baked with baking soda as a raising agent. Sodium bicarbonate (IUPAC name: sodium hydrogencarbonate [9]), commonly known as baking soda or bicarbonate of soda, is a chemical compound with the formula NaHCO 3. It is a salt composed of a sodium cation (Na +) and a bicarbonate anion (HCO 3 −).