Search results
Results from the WOW.Com Content Network
Glocalization or glocalisation (a portmanteau of globalization and localism) is the "simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems". [1] The concept comes from the Japanese word dochakuka and "represents a challenge to simplistic conceptions of globalization ...
Hybrid methods, known as semi-global or "glocal" (short for global-local) methods, search for the best possible partial alignment of the two sequences (in other words, a combination of one or both starts and one or both ends is stated to be aligned). This can be especially useful when the downstream part of one sequence overlaps with the ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then ...
Global marketing is defined as “ marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". [1][2] Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1 ] It is an important component of business strategy [ 2 ] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
Language localisation (or language localization) is the process of adapting a product's translation to a specific country or region.It is the second phase of a larger process of product translation and cultural adaptation (for specific countries, regions, cultures or groups) to account for differences in distinct markets, a process known as internationalisation and localisation.
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place (geo targeting). Market segments can also correlate ...
Market penetration refers to the successful selling of a product or service in a specific market, and it is a measure of the amount of sales volume of an existing good or service compared to the total target market for that product or service. [2] Market penetration involves targeting on selling existing goods or services in the targeted ...