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  2. Opportunism - Wikipedia

    en.wikipedia.org/wiki/Opportunism

    Opportunism is the conscious policy and practice of taking advantage of circumstances. [1]Although in many societies opportunism often has a strong negative moral connotation, it may also be defined more neutrally as putting self-interest before other interests when there is an opportunity to do so, or flexibly adapting to changing circumstances to maximize self-interest (though usually in a ...

  3. Psychology - Wikipedia

    en.wikipedia.org/wiki/Psychology

    Psychology is the scientific study of mind and behavior. [ 1][ 2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social ...

  4. Attitude (psychology) - Wikipedia

    en.wikipedia.org/wiki/Attitude_(psychology)

    Attitude (psychology) Two children at a playground talking and demonstrating a positive attitude. An attitude "is a summary evaluation of an object of thought. An attitude object can be anything a person discriminates or holds in mind." Attitudes include beliefs ( cognition ), emotional responses ( affect) and behavioral tendencies ( intentions ...

  5. Affordance - Wikipedia

    en.wikipedia.org/wiki/Affordance

    Affordance is one of several design principles used when designing graphical user interfaces. In psychology, affordance is what the environment offers the individual. In design, affordance has a narrower meaning, it refers to possible actions that an actor can readily perceive. American psychologist James J. Gibson coined the term in his 1966 ...

  6. Motivation - Wikipedia

    en.wikipedia.org/wiki/Motivation

    Motivation is relevant in many fields and affects educational success, work performance, consumer behavior, and athletic success. Motivation is an internal state that propels individuals to engage in goal -directed behavior. It is often understood as a force that explains why people or animals initiate, continue, or terminate a certain behavior ...

  7. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological, cognitive, emotional, cultural and social factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by classical economic theory. [ 1][ 2] Behavioral economics is primarily concerned with the bounds of rationality of economic agents.

  8. Decision-making - Wikipedia

    en.wikipedia.org/wiki/Decision-making

    In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options. It could be either rational or irrational. The decision-making process is a reasoning process based on assumptions of ...

  9. Self-esteem - Wikipedia

    en.wikipedia.org/wiki/Self-esteem

    Self-esteem is confidence in one's own worth, abilities, or morals. Self-esteem encompasses beliefs about oneself (for example, "I am loved", "I am worthy") as well as emotional states, such as triumph, despair, pride, and shame. [ 1] Smith and Mackie define it by saying "The self-concept is what we think about the self; self-esteem, is the ...