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  2. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    Backlink. A backlink is a link from some other website (the referrer) to that web resource (the referent ). [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are among the factors that search ...

  3. RankBrain - Wikipedia

    en.wikipedia.org/wiki/RankBrain

    RankBrain is a machine learning -based search engine algorithm, the use of which was confirmed by Google on 26 October 2015. [1] It helps Google to process search results and provide more relevant search results for users. [2] In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm ...

  4. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    The percentage shows the perceived importance, and the arrows represent hyperlinks. PageRank ( PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages.

  5. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.

  6. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide. As of 2020, Google Search has a 92% share of the global search engine market. [3] By 2012, it handled more than 3.5 billion searches per day. [4] Google Search is the most-visited website in ...

  7. Google matrix - Wikipedia

    en.wikipedia.org/wiki/Google_matrix

    A Google matrix is a particular stochastic matrix that is used by Google 's PageRank algorithm. The matrix represents a graph with edges representing links between pages. The PageRank of each page can then be generated iteratively from the Google matrix using the power method. However, in order for the power method to converge, the matrix must ...

  8. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  9. What is Two-Factor Authentication? - AOL

    www.aol.com/two-factor-authentication-120048004.html

    Two-Factor Authentication. Quite simply, Two-Factor Authentication requires two forms of user authentication rather than a single form to allow you to access a digital system. By requiring two ...

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