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Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
The social study of marketing is an interdisciplinary area of social science. It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption. Work in the area emphasizes the social and cultural dimensions of marketing practices but focuses also on technical and ...
The sociology of work, or industrial sociology, examines "the direction and implications of trends in technological change, globalization, labour markets, work organization, managerial practices and employment relations to the extent to which these trends are intimately related to changing patterns of inequality in modern societies and to the ...
The Cambridge Dictionary of Sociology is a dictionary of sociological terms published by Cambridge University Press and edited by Bryan S. Turner. There has only been one edition so far. The Board of Editorial Advisors is made up of: Bryan S. Turner, Ira Cohen, Jeff Manza, Gianfranco Poggi, Beth Schneider, Susan Silbey, and Carol Smart. In ...
Research and development are very difficult to manage, since the defining feature of research is that the researchers do not know in advance exactly how to accomplish the desired result. As a result, "higher R&D spending does not guarantee more creativity, higher profit or a greater market share". [ 14 ]
Social research began most intentionally, however, with the positivist philosophy of science in the 19th century. In contemporary usage, "social research" is a relatively autonomous term, encompassing the work of practitioners from various disciplines that share in its aims and methods.
Development thinking has been dominated by the West and is very ethnocentric, according to Sachs. The Western lifestyle may neither be a realistic nor a desirable goal for the world's population, postdevelopment theorists argue. Development is being seen as a loss of a country's own culture, people's perception of themselves and modes of life.