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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Studies show that emotion influences people's information processing and decision-making, making pathos a perfect tool for persuading consumers to buy goods and services. [27] In this digital age, "designers must go beyond aesthetics and industrial feasibility to integrate the aspect of 'emotional awareness'". [ 28 ]
Othello, a General in the Venetian army, promotes a young officer, Michael Cassio, enraging Iago—the General's ensign—who expected the post himself. Outwardly loyal to Othello and his recently married wife, Desdemona, Iago proceeds to cause dissension within Othello's camp (for instance, tuning Othello's new father-in-law against him, and causing Cassio to fight another officer).
Children can sense manipulation a mile away." She instead recommends leading by example. [4] Reverse psychology is often used on children due to their high tendency to respond with reactance, a desire to restore threatened freedom of action. Questions have, however been raised about such an approach when it is more than merely instrumental, in ...
The meaning of the word philoi is deeply rooted in the concept of reciprocity; encompassing the exchange of favors and support, in addition to a profound sense of duty to each other. [2] Philoi typically encompassed family members foremost, with the addition of friends or members of society with whom obligations, loyalty or other established ...
The cast of “Friends” is well known for being besties, but that developed over time. During an appearance on Dax Shepard’s “Armchair Expert” podcast, “Friends” star Lisa Kudrow ...
Rhetoric is the art of effective persuasive speaking, often through the use of figures of speech, metaphors, and other techniques. The Greek philosopher Aristotle listed four reasons why one should learn the art of persuasion: [12] Truth and justice are perfect; thus if a case loses, it is the fault of the speaker. It is an excellent tool for ...
[O]riginally, the Greek Septuagint translation of the Old Testament passed the word 'proselyte' into modern languages with a neutral meaning. It simply meant a convert, someone who changed his or her opinion or religion. And, proselytism meant the attempt to persuade someone to make such a change.