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On 13 July 2009, Ocado released its first app for the iPhone. The app, called 'Ocado on the Go', allows users to do their grocery shopping without the need for a PC. [10] On 19 April 2010, the company extended the app to Android devices. [11] In July 2010, Ocado undertook a stock market Initial public offering. [12]
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In 2015, Morrisons released a new logo and slogan 'Morrisons Makes It' to try and draw on the brand's heritage, with the new logo being installed on all store signs as well as new uniforms and new in-store looks. [124] In May 2023, Morrisons launched a new advertising campaign which saw the old 'More Reasons to Shop at Morrisons' slogan and ...
In 2011, UK retailer Wm Morrison bought a 10% stake in the company in order to learn about online shopping and launch its long-awaited online shopping service in the UK. [27] Using the investment to gain access to FreshDirect's operations, Morrisons reported in 2013 that it had "learned a lot about the economics of picking and delivery of food ...
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Morrisons said it was investigating the issues in store and online but did not give any information on the causes of the outage. All stores were back to normal by Monday evening, the BBC understands.
Morrisons has cut the price of items including turkeys and champagne for all shoppers and apologised after a system glitch hit its loyalty scheme and left some facing delayed Christmas orders.
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