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Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Los Angeles County has filed suit against the world's largest beverage companies — Coca-Cola and Pepsi — claiming the soda and drink makers lied to the public about the effectiveness of ...
A 2014 review said, "the e-cigarette companies have been rapidly expanding using aggressive marketing messages similar to those used to promote cigarettes in the 1950s and 1960s." [72] In the US, six large e-cigarette businesses spent $59.3 million on promoting e-cigarettes in 2013. [94]
Cigarette smoking is the leading cause of preventable death in the United States, accounting for approximately 443,000 deaths—1 of every 5 deaths—each year. [7] Cigarette smoking alone has cost the United States $96 billion in direct medical expenses and $97 billion in lost productivity per year, or an average of $4,260 per adult smoker.
Where Coke and Pepsi Stand Now. As of 2019, Coca-Cola commanded 43.7% of the carbonated soft drink market while PepsiCo commanded 24.1%, according to Statista. And in 2020, Coca-Cola had a market ...
As soda sales fall, Coke and Pepsi are looking to bottled water to boost business. Bottled water sales have more than doubled in the US in the last 15 years, with Americans buying 11.7 billion ...
For Coke and Pepsi, 22 percent of the tax was passed on to consumers, with the balance paid by vendors. [130] UC Berkeley researchers found a higher pass-through rate for the tax: 47% of the tax was passed-through to higher prices of sugar-sweetened beverages overall with 69% being passed-through to higher soda prices. [ 131 ]
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