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2. Purchase funnel - Wikipedia

   en.wikipedia.org/wiki/Purchase_funnel

   Customer Decision Journey (CDJ): This model reflects the non-linear and iterative nature of consumer interactions. It recognizes that customers engage with brands through multiple touchpoints over time, influencing their purchasing decisions through a series of interactions and feedback loops .

3. Customer experience - Wikipedia

   en.wikipedia.org/wiki/Customer_experience

   Customer Journey Maps are good storytelling conduits – they communicate to the brand the journey, along with the emotional quotient, that the customer experiences at every stage of the buyer journey. [62] Customer journey maps take into account people's mental models (how things should behave), the flow of interactions, and possible touchpoints.

4. User journey - Wikipedia

   en.wikipedia.org/wiki/User_journey

   The Customer Journey is particularly interesting in online marketing or digital channels, as here the behavior of the consumers can be precisely mapped with the help of tracking technologies. The technology of customer journey analysis provides the concrete benefit of uncovering all contact points created by advertising.

5. AIDA (marketing) - Wikipedia

   en.wikipedia.org/wiki/AIDA_(marketing)

   Generalised hierarchy of effects sequence. The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions.

6. RFM (market research) - Wikipedia

   en.wikipedia.org/wiki/RFM_(market_research)

   RFM-I – Recency, Frequency, Monetary Value – Interactions is a version of RFM framework modified to account for recency and frequency of marketing interactions with the client (e.g. to control for possible deterring effects of very frequent advertising engagements).

7. Value stream - Wikipedia

   en.wikipedia.org/wiki/Value_stream

   The concept of a value stream is especially important to agile methodologies, which often seek to maximize a focus on customer or business value. Specific forms of agile methodologies, such as the scaled agile framework, incorporate the value stream as a way to create a foundational view of the business from which agile work can be completed ...

8. Buyer decision process - Wikipedia

   en.wikipedia.org/wiki/Buyer_decision_process

   Problem/Need-recognition is the first step in the buying decision. Without knowing what the customer needs, they will not be enticed to purchase the product. The need can be triggered by internal stimuli (e.g. hunger, thirst) or external stimuli (e.g. advertising). [14] Maslow held that needs are arranged in a hierarchy.

9. Customer development - Wikipedia

   en.wikipedia.org/wiki/Customer_Development

   [6] [7] [8] The Customer Development concept emphasizes empirical research. [3] Customer development is the opposite of the “if we build it, they will come” [9] product development-centered strategy, which is full of risks and can ultimately be the downfall of a company. [7] [8] [9] The customer development method was created by Steve Blank ...