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Theories of media exposure study the amount and type of Media content an individual is exposed to, directly or indirectly. The scope includes television shows, movies, social media, news articles, advertisements, etc. [ 1 ] Media exposure affects both individuals and society as a whole.
Reputable online news publications or news portals, blog sites, and other online available resources has disrupted the readership of other giant news media companies. Some giant media companies in the broadcasting industry have adapted also in the online news portal this include GMA Network , ABS-CBN Corporation , TV5 Network , and government ...
The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head". [2] Similarly, the "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience. [3]
The knowledge gap hypothesis is a mass communication theory based on how a member in society processes information from mass media differently based on education level and socioeconomic status (SES). The gap in knowledge exists because a member of society with higher socioeconomic status has access to higher education and technology whereas a ...
For example, Bandura's (2009) social cognitive theory postulates that media depictions of rewarded behavior and attractive media characters enhance the likelihood of media effects. [ 68 ] Structural properties: Besides modality and content, structural properties such as special effects, pace, and visual surprises also play important roles in ...
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience.
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Media dependency theory states two specific conditions under which people's media needs, and consequently people's dependency on media and the potential for media effects, are heightened. The first condition of heightened media needs occurs when the number of media and centrality of media functions in a society are high.