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  2. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  3. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    By asking a sample of potential-respondents about their interpretation of the questions and use of the questionnaire, a researcher can; carrying out a small pretest of the questionnaire, using a small subset of target respondents. Results can inform a researcher of errors such as missing questions, or logical and procedural errors.

  4. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Target marketing goes against the grain of mass marketing. It involves identifying and selecting specific segments for special attention. [2] Targeting, or the selection of a target market, is just one of the many decisions made by marketers and business analysts during the segmentation process. Examples of target markets used in practice ...

  5. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    KPI information boards. A performance indicator or key performance indicator (KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [2]

  6. Questionnaire - Wikipedia

    en.wikipedia.org/wiki/Questionnaire

    A basic questionnaire in Thai. A questionnaire is a research instrument that consists of a set of questions (or other types of prompts) for the purpose of gathering information from respondents through survey or statistical study.

  7. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    It is an excellent tool for teaching. A good rhetorician must be able to argue both sides to understand the whole problem, and; There is no better way to defend one's self. He described three fundamental ways to communicate persuasively: Ethos (credibility): refers to the effort to convince your audience of your credibility or character. It is ...

  8. Learning analytics - Wikipedia

    en.wikipedia.org/wiki/Learning_analytics

    Dr. Wolfgang Greller and Dr. Hendrik Drachsler defined learning analytics holistically as a framework. They proposed that it is a generic design framework that can act as a useful guide for setting up analytics services in support of educational practice and learner guidance, in quality assurance, curriculum development, and in improving teacher effectiveness and efficiency.

  9. Educational assessment - Wikipedia

    en.wikipedia.org/wiki/Educational_assessment

    The best-known example of criterion-referenced assessment is the driving test when learner drivers are measured against a range of explicit criteria (such as "Not endangering other road users"). (6) Norm-referenced assessment (colloquially known as " grading on the curve "), typically using a norm-referenced test , is not measured against ...