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By 1979, the company had begun to specifically target girls with the launch of Scala jewellery. In 1981, a young girl holding her Lego creation was showcased in a Lego advert. In 1994, the Belville product line was introduced for girls, which focused on a fairytale theme and did not include minifigures or buildable toys. Scala was later ...
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Groovy Girls were initially sold in specialty toy stores such as Zany Brainy and Noodle Kidoodle. Beginning in early 2005, the dolls were launched in Target stores. Following the economic crisis of 2008, they were pulled from Target's shelves and began to only be sold at specialty stores and online from then on out.
Games and toys, or types of play, in many cultures are gender (and age) neutral, but some are given a gender role (masculine or feminine).Games given a gender role are exclusive or segregationist, and a game labelled as such is often considered by both children and adults as appropriate for boys or girls but not both.
Articles related to girls' toys and games, toys and games specifically targeted at girls by the toy industry. They may be traditionally associated either exclusively or primarily with girls by adults and used by girls as an expression of identity.
Girls' video games are a genre of video games developed for young girls, mainly in the 1990s. [1] [2] The attempts in this period by several developers to specifically target girls, which they considered underserved by a video games industry mainly attempting to cater to boys' tastes, are also referred to as the "girls' games movement."
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