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Carlsberg's tagline "Probably the best lager in the world" was created in 1973 by Tony Bodinetz at KMP for the UK market. [62] [63] It began to appear in company corporate ads around the world from the 1980s onwards until it was replaced in 2011 in most regions by new tagline "That calls for a Carlsberg". [64]
After Heyman's death, the Tuborg Brewery merged with "De Forenede Bryggerier" in 1894, [citation needed] which through this way entered into a profit-sharing agreement with Carlsberg in 1903. [citation needed] Benny Desau, Heyman's son-in-law, was a director of De Forenede Bryggerier, followed by his son Einar Dessau in 1919. [3] Tuborg in the ...
In 2004, Holsten-Brauerei was acquired by Carlsberg for £735 million. [3] Holsten produces both Tuborg and Carlsberg for the German market. Holsten is specially produced in Germany (since 1879), [4] but it may be produced by other Carlsberg companies around the world. On 6 November 2014, there was a strike at the brewery with 200 employees ...
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Danish industrialist J. C. Jacobsen revolutionized the world of brewing when his brewery, Carlsberg, bred a pure strain of lager yeast, Saccharomyces carlsbergensis.This enabled the breweries to achieve a large and consistent output, and lager has been the most popular style of beer in Denmark since Carlsberg started selling it in 1847. [3]
Holsten Pils is a brand of lager, a pilsner, brewed in Northampton by Carlsberg Group. It was derived from the German Holsten Pilsener , also called Holsten Pils informally, which continues to be brewed in Hamburg (northern Germany).
It is the best-selling beer in South Africa, where it has an alcohol content of 5.5% , and in the United Kingdom, with an alcohol content of 4%. Carling Black Label Ice , or "Black Ice", is a strong, low-priced ice beer sold in Canada with an alcohol content of 6.1%; sold as Molson Ice in the United States using a variation of the Black Label ...
Carlsberg Group, a Danish brewing company founded in 1847 Carlsberg Lager; Carlsberg Foundation, a Carlsberg Group shareholder and funder of the Carlsberg Laboratory Carlsberg Laboratory, a Danish laboratory for advancing biochemical knowledge; Carlsberg Cup (disambiguation), several association football competitions sponsored by the Carlsberg ...
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