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Marketing simulation games provide participants with an interactive method of testing out marketing decisions in an environment which is virtual or which has game characteristics. Common game topics belong to categories such as: marketing strategy , product positioning , pricing strategies , consumer behaviour .
Markstrat. Markstrat is a business market simulation game developed by Jean-Claude Larréché and Professor Hubert Gatignon, in which players take control of a virtual corporation. Players make a number of decisions in marketing, finance, research and development, and other areas in order to achieve a better performance than competing players ...
t. e. Business simulation games, [1][2] also known as tycoon games or economic simulation games, [3][4] are video games that focus on the management of economic processes, [5] usually in the form of a business. Pure business simulations have been described as construction and management simulations without a construction element, [2] and can ...
An example of players at a game board. The beer distribution game (also known as the beer game) is an educational game that is used to experience typical coordination problems of a supply chain process. It reflects a role-play simulation where several participants play with each other. The game represents a supply chain with a non-coordinated ...
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Business simulation or corporate simulation is business simulations used for training, education or analysis. It can be scenario -based or numeric -based. Most business simulations are used for business acumen training and development. Learning objectives include: strategic thinking, decision making, problem solving, financial analysis, market ...
e. Strategy is a major video game genre that emphasizes thinking and planning over direct instant action in order to achieve victory. [1] Although many types of video games can contain strategic elements, as a genre, strategy games are most commonly defined as those with a primary focus on high-level strategy, logistics and resource management.
Simulation video games are a diverse super-category of video games, generally designed to closely simulate real world activities. [1] A simulation game attempts to copy various activities from real life in the form of a game for various purposes such as training, analysis, prediction, or entertainment. Usually there are no strictly defined ...
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