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  2. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    Consumer behavior models – practical models used by marketers. They typically blend both economic and psychological models. They typically blend both economic and psychological models. In an early study of the buyer decision process literature, Frank Nicosia (Nicosia, F. 1966; pp 9–21) identified three types of buyer decision-making models.

  3. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    According to the American Marketing Association, consumer behaviour can be defined as "the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives." As a field of study, consumer behaviour is an applied social science. Consumer behaviour analysis is the ...

  4. Neuromanagement - Wikipedia

    en.wikipedia.org/wiki/Neuromanagement

    Using neural activity to interpret consumer behavior provides insight into the neural mechanism underlying different consumer decision-making behavior. Marketing experts can then determine what will encourage different consumers to make a purchase and produce appropriate marketing strategy, including general marketing, branding and how these ...

  5. Consumer culture - Wikipedia

    en.wikipedia.org/wiki/Consumer_culture

    Consumer culture describes a lifestyle hyper-focused on spending money to buy material or goods. It is often attributed to, but not limited to, the capitalist economy of the United States . During the 20th century, market goods came to dominate American life, and for the first time in history, consumerism had no practical limits.

  6. Nudge theory - Wikipedia

    en.wikipedia.org/wiki/Nudge_theory

    An individual's behaviour is not always in alignment with their intentions (a discrepancy known as a value-action gap). [23] It is common knowledge that humans are not fully rational beings; that is, people will often do something that is not in their own self-interest, even when they are aware that their actions are not in their best interest ...

  7. Category:Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Category:Consumer_behaviour

    Consumer behaviour, also called as consumer psychology, is a branch of applied psychology, marketing and organizational behaviour. It examines consumers' decision-making processes and ways in which they gather and analyze information from the environment. See the consumer behaviour article for an overview.

  8. Consumer education - Wikipedia

    en.wikipedia.org/wiki/Consumer_education

    Consumer education is the preparation of an individual to be capable of making informed decisions when it comes to purchasing products [1] in a consumer culture.It generally covers various consumer goods and services, prices, what the consumer can expect, standard trade practices, etc.

  9. Biology and consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Biology_and_consumer_behaviour

    An example of this conditioning in a consumer behaviour context is a cinema using a consumer incentive scheme. A consumer given a card which entitles the person to a free movie if the person brings a friend and free popcorn on Tuesdays with the purchase of a ticket per se , they are more likely to go to a movie when perhaps they wouldn't have ...