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Politicians employ euphemisms, [12] and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent. . Speechwriter and journalist Richard Heller gives the example that it is common for a politician to advocate "investment in public services," because it has a more favorable connotation than "publ
A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1 ]
Clear counter-examples include words with positive connotations that regularly co-occur with negative words, for example ease, soothe, tackle. [5] In such cases, the words that follow such verbs are probably perceived as negative, but not the verbs themselves. Another debate concerns whether the term semantic/discourse prosody only relates to ...
During an interview, he gave multiple examples of emotive conjugation, with his most famous example being the following: [3] "I am firm, you are obstinate, he is a pig-headed fool." While firm, obstinate, and pig-headed are all synonymous with stubbornness, the emotive connotations of these words are different.
Non-English cognates of propaganda as well as some similar non-English terms retain neutral or positive connotations. For example, in official party discourse, xuanchuan is treated as a more neutral or positive term, though it can be used pejoratively through protest or other informal settings within China. [6] [7]: 4–6
Paraprosdokian – a sentence in which the latter half takes an unexpected turn. Parataxis – using juxtaposition of short, simple sentences to connect ideas, as opposed to explicit conjunction. Parenthesis – an explanatory or qualifying word, clause, or sentence inserted into a passage that is not essential to the literal meaning.
Hardworking families – Example of a glittering generality in contemporary political discourse Ideograph (rhetoric) – frequently used word in political discourse that uses an abstract concept to develop support Pages displaying wikidata descriptions as a fallback
Authors writing their texts consider not only a word's denotation but also its connotation. For example, a person may be described as stubborn or tenacious, both of which have the same basic meaning but are opposite in terms of their emotional background (the first is an insult, while the second is a compliment).