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  2. Loaded language - Wikipedia

    en.wikipedia.org/wiki/Loaded_language

    Politicians employ euphemisms, [12] and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent. . Speechwriter and journalist Richard Heller gives the example that it is common for a politician to advocate "investment in public services," because it has a more favorable connotation than "publ

  3. Connotation - Wikipedia

    en.wikipedia.org/wiki/Connotation

    A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1 ]

  4. Semantic prosody - Wikipedia

    en.wikipedia.org/wiki/Semantic_prosody

    Clear counter-examples include words with positive connotations that regularly co-occur with negative words, for example ease, soothe, tackle. [5] In such cases, the words that follow such verbs are probably perceived as negative, but not the verbs themselves. Another debate concerns whether the term semantic/discourse prosody only relates to ...

  5. Emotive conjugation - Wikipedia

    en.wikipedia.org/wiki/Emotive_conjugation

    During an interview, he gave multiple examples of emotive conjugation, with his most famous example being the following: [3] "I am firm, you are obstinate, he is a pig-headed fool." While firm, obstinate, and pig-headed are all synonymous with stubbornness, the emotive connotations of these words are different.

  6. Propaganda - Wikipedia

    en.wikipedia.org/wiki/Propaganda

    Non-English cognates of propaganda as well as some similar non-English terms retain neutral or positive connotations. For example, in official party discourse, xuanchuan is treated as a more neutral or positive term, though it can be used pejoratively through protest or other informal settings within China. [6] [7]: 4–6

  7. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Paraprosdokian – a sentence in which the latter half takes an unexpected turn. Parataxis – using juxtaposition of short, simple sentences to connect ideas, as opposed to explicit conjunction. Parenthesis – an explanatory or qualifying word, clause, or sentence inserted into a passage that is not essential to the literal meaning.

  8. Glittering generality - Wikipedia

    en.wikipedia.org/wiki/Glittering_generality

    Hardworking families – Example of a glittering generality in contemporary political discourse Ideograph (rhetoric) – frequently used word in political discourse that uses an abstract concept to develop support Pages displaying wikidata descriptions as a fallback

  9. Stylistic device - Wikipedia

    en.wikipedia.org/wiki/Stylistic_device

    Authors writing their texts consider not only a word's denotation but also its connotation. For example, a person may be described as stubborn or tenacious, both of which have the same basic meaning but are opposite in terms of their emotional background (the first is an insult, while the second is a compliment).